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Smart Marketing Case Study Custom Content Development & Marketing Products The Arvada Visitors Center, located in Historic Olde Town Arvada at 7305 Grandview Avenue, is a newly created entity under the Arvada Chamber of Commerce, primed to be a one-stop-shop for all activities, events and promotions in Arvada. The Arvada Visitors Center is set up […]

Developing a Marketing Plan  If you think of some of the biggest events and successes in your life, you’ll realize few were spontaneous or purely due to luck. Your wedding, buying your first house, paying down debt, starting a business – they all began with a plan. Plans are what help you decide on a […]

Señor Jalapeño of Windsor, Colorado: A before and after example of cross-channel marketing for  a small business with a small budget  The Business: Señor Jalapeño is a family-owned and operated authentic Mexican restaurant best known for its hot pickles and olives and award-winning green chili. Marketing History: Since 1992, the restaurant has relied primarily on word-of-mouth advertising, local event sponsorships and […]

We know not everyone is a marketing guru, so first things first: when we talk about mobile marketing, we’re generally referring to technology like smartphones, iPads and tablets (mobile) and QR codes, SMS text messages, coupons and Web searches (marketing). Now on to the good stuff! Whether you’re just now hearing about mobile marketing or have been dipping your toe into the […]

Most small business owners know that there are ways to use a blog for business, they just don’t know how to put one to use for THEIR business. It’s common for entrepreneurs, for example, to think along the lines of, “Well, it makes sense for a huge accounting firm that has a marketing department, because […]