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7 Signs it’s Time for a Website Redesign

Wednesday, July 27th 2011 at 12:11pm

How’s that website of yours? You know, the one your brother-in-law put together in 1999 from a template package that came with his (dial up) Internet provider service? Or maybe you built it more recently than that, but just because it’s functioning doesn’t mean it’s working for you.

Here are seven signs that it’s time to hire a professional and invest in a website redesign.

Tagged: ecommerce site, Facebook, makeover, online store, redesign, redo, small business, social media, Twitter, web site, website, website design

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20 Ways to Use Twitter for Business (Part 2 of 2)

Wednesday, July 13th 2011 at 12:05pm

Here's Part 2 of our segment. For Part 1, visit last week's post.

11. Use Tweetdeck. Recently acquired by Twitter, Tweetdeck allows you to create your own columns to file followers by the filters of your choice. Make a column for friends, one for media, one for people talking about the real estate market!

Tagged: social media campaign, social media for business11., Social Media Marketing, tweet, Twitter, Twitter for business, Twitter marketing

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20 Ways to Use Twitter for Business (Part 1 of 2)

Wednesday, July 6th 2011 at 12:00pm


For the sake of creating a common starting point, let’s assume that you’ve got a Twitter account and have at least “tweeted” a few times (because some marketing person told you that you should). And for the sake of argument, let’s assume that your ecommerce site didn’t crash from a huge wave of traffic that your handful of tweets drove there.

So what are the best tactics to use twitter for business? Here are a few of our favorites.

Tagged: Marketing, social media, Social Media Marketing, Twitter, Twitter campaign, Twitter for business, Twitter marketing, using Twitter for business

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Social Media for Ecommerce

Wednesday, June 1st 2011 at 4:35pm

In the most simplistic of terms, there are three steps to using social media for ecommerce (which you’ll often hear referred to as “inbound marketing” because you’re bringing “warm” leads to your online store rather than chasing down “cold” leads with traditional marketing like mailers):

  1. Get your customers to find you online.
  2. Get them to buy something (or at least leave their contact information).
  3. Measure your results.

Sounds simple enough, right?

Tagged: ecommerce, Facebook, online store, shop, socia media, Twitter

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Integrating social media and search marketing

Thursday, May 12th 2011 at 1:11am


Tagged: blog, Facebook, Google, integrating social media and search, LinkedIn, Online Marketing, search, SEO, share of voice, social bookmark, social media, Twitter

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