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7 Steps to Creating an Editorial Plan for Your Blog

Wednesday, July 25th 2012 at 12:38pm


Most small business owners know that there are ways to use a blog for business, they just don’t know how to put one to use for THEIR business. It’s common for entrepreneurs, for example, to think along the lines of, “Well, it makes sense for a huge accounting firm that has a marketing department, because they have plenty of changing regulations and laws to write about – and the means to assign someone to do it. But I’m just a small … (fill in the blank: retail store, Realtor, ecommerce business).”

Tagged: blog, Blogging, editorial plan, marketing plan, outline for blog, plan for blog, plan your blog, small business blog, social media, website

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Is your social media in sync with your traditional marketing efforts? 20 ideas for successful cross-platform marketing

Wednesday, July 11th 2012 at 9:10pm

Tagged: cross platform marketing, marketing plan, marketing with social media, multi-platform marketing, social media, Social Media Marketing, syncing social media with marketing, traditional marketing

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New Media: Why the Future of Marketing YOUR Business is Publishing

Wednesday, October 5th 2011 at 12:22pm


Let me be the first to congratulate you on your new gig as a publisher! What do you mean, “I’m not a publisher”? You run a business, don’t you?

Photo by Graham Briggs

Tagged: Marketing, marketing content, publisher, publishing, publishing content, social media, the future of marketing is publishing, using content for marketing

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SEO and Mobile Websites Not in Your Budget?

Wednesday, August 31st 2011 at 4:19pm


(And 8 other marketing mistakes that are hurting profits)

Tagged: Blog Strategy, increasing profits, Marketing, marketing budget, mobile website, SEO, sms, social media, Social Media Marketing

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7 Signs it’s Time for a Website Redesign

Wednesday, July 27th 2011 at 12:11pm

How’s that website of yours? You know, the one your brother-in-law put together in 1999 from a template package that came with his (dial up) Internet provider service? Or maybe you built it more recently than that, but just because it’s functioning doesn’t mean it’s working for you.

Here are seven signs that it’s time to hire a professional and invest in a website redesign.

Tagged: ecommerce site, Facebook, makeover, online store, redesign, redo, small business, social media, Twitter, web site, website, website design

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Using press releases to get media coverage for your business

Wednesday, July 20th 2011 at 12:24pm

Unless you’re a big corporation like Microsoft, you probably don’t have a dedicated public relations team to write and distribute regular press releases. And, assuming you haven’t hired a PR company, that means you’ve got yet another hat to add to your stack. With that said, we’ll respect your already overwhelming 80-hour work week and give you the basics:


Tagged: getting media coverage, Marketing, media coverage, news coverage, PR, press release, promotion, Public Relations, social media, writing a press release

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20 Ways to Use Twitter for Business (Part 1 of 2)

Wednesday, July 6th 2011 at 12:00pm


For the sake of creating a common starting point, let’s assume that you’ve got a Twitter account and have at least “tweeted” a few times (because some marketing person told you that you should). And for the sake of argument, let’s assume that your ecommerce site didn’t crash from a huge wave of traffic that your handful of tweets drove there.

So what are the best tactics to use twitter for business? Here are a few of our favorites.

Tagged: Marketing, social media, Social Media Marketing, Twitter, Twitter campaign, Twitter for business, Twitter marketing, using Twitter for business

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Benefits of Cross Channel Marketing

Thursday, June 30th 2011 at 2:11pm


The first thing to understand about cross channel marketing is that the term isn’t interchangeable with multi-channel marketing. The latter simply refers to marketers’ attempts to drive customers through more than one channel (e.g. a blog, a Web site, TV and radio ads, direct mail, Facebook, email, telemarketing, pay per click ads). Cross channel marketing, on the other hand, implies some form of integration. Ideally, the integrated campaign is:

• consistent in its messaging

Tagged: cross channel marketing, Facebook for business, Marketing, marketing campaign, multimedia marketing, social media, social media marketing campaign, Twitter for business

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Using Geo-targeting with Facebook Place Pages

Wednesday, June 22nd 2011 at 6:05pm


In social media marketing, geo-targeting is essentially aiming your advertising (or content) at customers based on their physical location.

Tagged: Facebook, facebook place, geo targeting, geo-targeting, geo-targeting on Facebook, geotargeting, Marketing, place pages, social media

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Part 2: Commonly Used Social Media Marketing Terms

Wednesday, June 15th 2011 at 2:18pm


Welcome to Part 2 of our layperson's reference guide to understanding some of the more common social media marketing terms. (If you missed part 1, you can read last week's blog HERE.

PODCAST: Originally named after the Apple iPod, podcasts are online audio files. Vlogs (short for “video logs”) are video files.

Tagged: podcast, PPC, RSS, sentiment, SEO, SMM, sms, social media, Social Media Marketing, spam, tags, tweet, viral marketing, widget

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